Awesome

Attribution playbook

This dbt project is a worked example to demonstrate how to model customer attribution. Check out the full write-up here, as well as the documentation site for this project here.

Note that this project is not a package -- it is not intended to be installed in your own dbt project, but instead provides a good starting point for building similar data models for your own business.

The SQL in this project is compatible with Snowflake¹.

If you want to run this project yourself to play with it (assuming you have dbt installed):

1. Clone this repo.
2. Create a profile named playbook, or update the profile: key in the dbt_project.yml file to point to an existing profile (docs).
3. Run dbt deps.
4. Run dbt seed.
5. Run dbt run -- if you are using a warehouse other than Snowflake, you may find that you have to update some SQL to be compatible with your warehouse.
6. Run dbt test.

1. We decided to not make the SQL multi-warehouse compatible since this project is intended to be a demonstration, rather than a package. Making this project multi-warehouse compatible would complicate the SQL.